Developer Relations as Terraforming: Cultivating Ecosystems for Success

Thu, 26 Sep 2024 11:55:28 +0000

As a “DevRel” person, I’m disappointed in how often our efforts are misunderstood and marginalised. In this article, I want to take another slant on the what and why of “DevRel.”

Developer Relations (DevRel) holds the same transformative potential as terraforming in science fiction. It’s cheesy, but it’s pretty accurate. Much like engineers striving to turn a hostile, barren planet into one that can sustain life, DevRel teams are tasked with creating an atmosphere where developers can thrive. Success in both cases isn’t immediate; it requires patience, deliberate planning, and constant care to cultivate a living ecosystem.

the Wild Frontier of Technology adoption

Tue, 13 Aug 2024 09:55:32 +0000

Being out of work and looking for new opportunities means interviews. A common thread that comes up is arm waving. “There are 25 million developers out there, we want you to make them use our product/api/service”. Coupled with this idea is the expectation that if only they could get the offering in front of a developer if only that developer would try it, then all would be well and money would pour in.

Devrel on JAVAPRO International

Developer Relations as Terraforming: Cultivating Ecosystems for Success

the Wild Frontier of Technology adoption